Better Homes and Gardens updates digital platform to provide a ‘simplified content journey’

Pacific Magazine’s Better Homes and Gardens has updated its digital product portfolio, providing a “simplified content journey” and “evolved digital look”.

The changes will better align the platform’s digital offerings with the magazine’s print and TV content, including short-form video from the Better Homes and Gardens television show and a new branded content series showcasing product reviews.

The revamped site will feature new sections including DIY, how-to, travel, trending recipes and an expanded recipe section including healthy food ideas from Diabetic Living. The site’s online shop has also been refurbished to better align with content.

Editor-in-chief Julia Zaetta said: “Our audience has always guided every brand decision. As we toast our 40th birthday with a digital facelift, we proudly go to market with a simplified content journey that better reflects an integrated brand proposition across all platforms including colour palette and fonts.

“Not only do I feel our evolved digital look better showcases the quality we are well known for, I also believe our audience will enjoy the new personalised experience including choosing how, what and when they get updates from the Better Homes and Gardens’ brand.”

Gereurd Roberts, CEO, Pacific Magazines, said: “Technology is such an essential part of home and life. Our audience wants to demystify technology in and outside the home with the help from the Better Homes and Gardens brand – an authoritative yet easy to understand voice they know and trust.

“Our new portfolio of Better Homes and Gardens digital products have been re-engineered with speed front and centre allowing the country’s biggest multiplatform audience to explore, discover and engage faster with our content than ever before.”

Will Everitt, head of digital product and technology, explained how the new site focussed on “powerful AI tech, personalisation tools and analytics”.

“We have re-engineered everything under the hood of the site with a focus on turbocharging the experience to allow our users to quickly discover, explore and engage with our content. Advertising placement has been overhauled, streamlined and decluttered with a focus on data driving decision and quality over quantity.”