Apple’s new iPhone SE is off to a slow start, according a report by Localytics. The analysis done by the firm shows that the new phone has so far captured 0.1 per cent of the iPhone market and has the lowest market share of any iPhone currently sold. While the low share is understandable given fact that the phone went on sale just recently, the rate at which it is selling is very slow.
While launching the iPhone SE, Apple said that more than 30 per cent users were still using the smaller iPhones and the new phone was an attempt to appease that market. The iPhone SE has been billed as a successor to the iPhone 5S, which was launched back in 2013. However, the iPhone 5S still commands 18 per cent marketshare, while the new SE is stuck at 0.1 per cent.
When the iPhone 5S was launched it managed to capture 0.9 per cent of the market in the first few weeks after the launch. Even the iPhone 6 Plus did better capturing 0.3 per cent of the market.
The new iPhone 6S did better too as it managed to capture a healthy 1 per cent of the market at the launch. The iPhone 6 has been the best performing iPhone in recent history as it managed to capture 2 per cent of the market.
The new iPad Pro 9.7-inch, meanwhile, is performing better. As per the report, the iPad Pro 9.7-inch has managed to capture 0.4 per cent of the market share, which is the same as the iPad Air 2 that Apple launched back in 2014. In fact, it has done better than the iPad Pro which launched back in 2015 as it only managed 0.3 per cent of the market.
Things could improve for the new iPhone SE as it launches in a multitude of countries starting this week. It is also launching in India on Friday for Rs 39,000.
The phone combines elements from multiple iPhones launched in the last two years. Its chassis and display is similar to 2013’s iPhone 5S. Its wireless stack is borrowed from 2014’s iPhone 6 and its application processor and rear camera gear is the same as the new iPhone 6S.