Apple iPhone SE off to a slow start, iPad Pro 9.7 fares better

Apple iPhone SE off to a slow start, iPad Pro 9.7 fares better

Apple’s new iPhone SE is off to a slow start, according a report by Localytics. The analysis done by the firm shows that the new phone has so far captured 0.1 per cent of the iPhone market and has the lowest market share of any iPhone currently sold. While the low share is understandable given fact that the phone went on sale just recently, the rate at which it is selling is very slow.

While launching the iPhone SE, Apple said that more than 30 per cent users were still using the smaller iPhones and the new phone was an attempt to appease that market. The iPhone SE has been billed as a successor to the iPhone 5S, which was launched back in 2013. However, the iPhone 5S still commands 18 per cent marketshare, while the new SE is stuck at 0.1 per cent.

When the iPhone 5S was launched it managed to capture 0.9 per cent of the market in the first few weeks after the launch. Even the iPhone 6 Plus did better capturing 0.3 per cent of the market.

The new iPhone 6S did better too as it managed to capture a healthy 1 per cent of the market at the launch. The iPhone 6 has been the best performing iPhone in recent history as it managed to capture 2 per cent of the market.

The new iPad Pro 9.7-inch, meanwhile, is performing better. As per the report, the iPad Pro 9.7-inch has managed to capture 0.4 per cent of the market share, which is the same as the iPad Air 2 that Apple launched back in 2014. In fact, it has done better than the iPad Pro which launched back in 2015 as it only managed 0.3 per cent of the market.

Things could improve for the new iPhone SE as it launches in a multitude of countries starting this week. It is also launching in India on Friday for Rs 39,000.

The phone combines elements from multiple iPhones launched in the last two years. Its chassis and display is similar to 2013’s iPhone 5S. Its wireless stack is borrowed from 2014’s iPhone 6 and its application processor and rear camera gear is the same as the new iPhone 6S.

Apple iPad Pro 9.7 India launch tomorrow, price starts

Apple iPad Pro 9.7 India launch tomorrow, price starts at Rs 49,900

While Apple is launching the iPhone SE in India on Friday April 8, the new iPad Pro 9.7-inch is actually launching a day earlier on April 7. The iPad Pro 9.7-inch which was announced late last month alongside the iPhone SE starts at an MRP of Rs 49,900.

Apple is also releasing an array of accessories for the tablet which include cases, adaptors for connecting gadgets like a camera or SD cards and even a smart keyboard case like it did for the larger 12.9-inch iPad Pro.

With the new iPad Pro 9.7-inch model, the pricing ranges between Rs 49,900 for the basic Wi-Fi only 32GB model of the tablet to Rs 85,900 for the top of the line cellular 256GB model. It is offered in 32GB, 128GB and 256GB models for both Wi-Fi only and cellular.

The iPad Pro 9.7-inch becomes the first iOS device have the 256GB memory SKU, which furthers Apple’s attempts at promoting it as a laptop replacement.  Apple is also now offering a 256GB 12.9-inch iPad Pro.

The iPad Pro is powered by the A9X processor which Apple says is 70 per cent faster than the iPad Air 2.  It even gets the imaging stack of the iPhone 6S. By this we mean, it has the same 12-megapixel camera with support for live photos and 4K video on the back. For selfies, it gets a 5-megapixel front facing camera and also a retina flash system embedded in the display. All this also means that it gets an iPhone 6S style camera bump on the back.

Apple is touting the display technology on the iPad Pro 9.7-inch. It even claims that it is better than the one on the larger iPad Pro. It has a 9.7-inch screen with a 2048×1536 pixels resolution which Apple says is its most popular iPad screen size but it also talks about true tone technology which adjusts the screen colours and brightness according to the ambient light of its surroundings. Basically, Apple is trying to make the display react to light like paper does. This display also supports the Apple Pencil which retails for Rs 8,600.

Apple is also talking up the speakers on the iPad Pro.  Like its larger sibling, it gets a 4 speaker setup which Apple believes will provide for an enriching multimedia experience.

Apple has also revealed the pricing of the 64GB iPhone SE. Come Friday; it will cost Rs 49,000, which is Rs 10,000 more than the base 16GB model. Apple has also made changes to its India website. Now onwards, the website will show Indian pricing of Apple products in Rupees.

Apple fixes iOS screen bypass bug

Apple fixes iOS screen bypass bug

Apple has fixed the iOS 9 screen bypass bug which allowed users to use Siri to launch the Twitter app which in turn bypassed the lock screen. Interestingly, the Cupertino based company hasn’t released an update for the operating system, but updated its servers which now require Siri to ask for passcode ‘when applicable’ while launching the Twitter app.

As Siri queries the Apple server when a user asks a question, so all Apple had to do was to fix the instruction set coming from its server to release an update for the issue.

With the bug, users could theoretically bypass the lock screen password and access things like the Photos and contacts apps. At the time, we recommended that users disable Siri access on the lock screen to avoid a security breach.

Apple’s server update also fixes another minor issue. With iOS 9.3, Apple has released a new feature called ‘Night-Shift’ . Users could activate the feature via Siri even when the phone was in low-power mode with Siri promoting the user about disabling low-power mode. Now, it prompts the user.

Overall, 2016 has been a little troublesome for Apple in terms of iOS updates. It is not only battling the FBI with regard to encryption on iOS, but its OS had a problem called Error 53 which was bricking phones in working condition. Even when Apple pushed out iOS 9.3 to users a couple of weeks ago, the software update bricked a number of older iOS devices like the iPad 2 which didn’t come with the Touch ID scanner.

All this is happening as Apple prepares to launch the iPhone SE and the iPad Pro 9.7 in global markets like India later this week.

Apple iPhone SE now available in India

Apple iPhone SE now available in India, price starts at Rs 39,000

Apple’s iPhone SE has been launched in India for Rs 39,000 for the base line 16GB model. The 64GB model of the smartphone costs Rs 10,000 more at Rs 49,000. The phone was globallyunveiled late last month alongside the iPad Pro 9.7-inch. While the new iPhone SE has been launched today, the iPad Pro was launched yesterday for Rs 49,900.

The iPhone SE retains the design language of the 2-year old iPhone 5S but with some refinements. Apple has added the ‘Rose Gold’ colour, made the chamfers surrounding the frame matte and added a metal Apple logo on the back. The phone retains the 4-inch retina display that was there on the iPhone 5S.

New additions include, the A9 processor which was earlier used in the iPhone 6S and iPhone 6S Plus. It also gets the M9 motion co-processor which is embedded on the system on chip.

It also gets the 12-megapixel iSight camera from the iPhone 6S which has a f/2.2 aperture, focus pixels and deep trench isolation. It is accompanied by a TrueTone flash system. On the front, there is a 1.2-megapixel camera, however, it does get the new Retina Flash system which was first seen in the iPhone 6S.

Apple says that the iPhone SE supports 18 wireless 4G LTE bands which is the same as the iPhone 6. It also gets up to 50 per cent better battery life than the iPhone 5S, which is around the same as the iPhone 6S. There is also a touch ID fingerprint scanner, but Apple says that it is the same one as the iPhone 5S. That being said, this time around it has added support for Apple Pay with the addition of a NFC chip.

As Apple enters the Indian market with the launch of the new iPhone SE and the iPad Pro, the company has also updated its India website with prices in Rupees. The iPhone SE will be sold in four different colours – space grey, silver white, champagne gold and rose gold.

India firm sues Apple over iPad feature

India firm sues Apple over iPad feature

There is some trouble brewing for Apple in an Indian court. A single-bench judge from the Delhi High Court has asked Apple to not use ‘SplitView’ in its marketing for its products in India. The company has been asked to not use the name on its products boxes, or online services or advertise the word in any way.

Update: The High Court division bench on April 7th vacated the earlier order that banned Apple from using the word ‘SplitView’ for marketing purposes. However, the case would continue, with the next hearing scheduled for May 9.

The order comes after Delhi-based company Vyooh Technologies moved High court on March 1, alleging a trademark violation. Apple uses the “SplitView” in the iPad Pro 12.9, iPad Air 2 and the iPad Pro 9.7. The feature users to open two apps side-by-side on supported devices.

In its argument in the court, Vyooh said that it was the originator of “the software programme which is sold under the trademark SplitView”. The company reportedly developed the feature in 2005.

Vyooh claims that Apple can’t use “SplitView” because it doesn’t have a software patent for it in India. “SplitView is not descriptive but had acquired distinctiveness and was associated exclusively with the Indian software developer (plaintiff),” Mustafa Safiyuddin, chairman of Legasis Partners that is representing Vyooh, told the Economic Times.

Apple approached the division bench last week challenging the order. However, it was asked to go back to the single bench to argue its case. Now, Apple has until May 9 to file its reply.

In June 2015, Apple unveiled the ‘SplitView’ feature for the iPhone, iPad and even for its Mac Laptops and Desktops. This feature has been embedded in its mobile and desktop operating systems – iOS 9 and OS X El Capitan.

For now it is not clear if the court has only ordered a stay on the use of the name “SplitView” or if it wants Apple to stop using the feature, at least for now. Apart from Apple, Samsung to offers similar functionality on its Galaxy line of phones and tablets since 2012. Microsoft also offers a similar feature on Windows-based tablets. Once the Android N, which is supposed to arrive for consumers in the next few months, reaches phones, almost all new Android phones would offer similar functionality.

The news comes at a time when Apple has filed an application to get regulatory approval to start its own single-brand stores in the country. The Cupertino-based company also has plans to sell re-used iPhones in the country, which have been refurbished at the factories of its contractors.

This week Apple has launched new products in India, which include the iPhone SE and the iPad Pro 9.7. The new iPad Pro 9.7, which sells for Rs 49,900, uses the SplitView feature.

Before you switch to an iPhone, read this

AndroidPIT Sergio is thinking of getting iphone 3172

The iPhone’s prestige allure

There is a prestige factor with the iPhone that even I – an Android enthusiast – must acknowledge. Almost all of my friends have one; it’s a fashion statement. Most of the girls I date have one. Buy many owners don’t seem to know how to get the most out of it – and I’m often asked why I don’t own one.

If someone wants a bland but nevertheless seamless smartphone experience, then the iPhone is temping. But that’s all there is too it. It’s a shallow device, but that’s why marketing efforts are so important for Apple. The device can’t really do that much, but the brand power can do a whole lot.

But Apple’s public persona does not fit with the company’s actions. Apple is a bully in the American market, suing Samsung over unjustified claims. This tactic has been successful so far, keeping a major potential competitor, Xiaomi, out of Apple’s way in the US. Apple is keeping desirable devices out of the market to maintain its grip. This has not hurt the brand yet but the upcoming Supreme Court case might put a dent in its image.

androidpit apple vs samsung in supreme court

Android flagships are getting their bearings

Flagship Android devices are becoming more fashionable than geeky, directly competing with the iPhone. Manufacturers are making more devices that appeal to style and not just specs. The Samsung Galaxy S7 is sleek and this device is in vogue.

Most Android brands with a premium flagship are aiming for fashionable devices. But the companies cannot only focus on the devices. They also have to improve their brand images. That’s how Apple has done so well but it’s also how it can be beaten. Android devices are already better and if their brands have the same prestige as Apple, it’s only a matter of time before the iPhone is pushed out of the market. Live by the logo, die by the logo.

androidpit android flagships thinking

Don’t focus on the battles, concentrate on the war

This is a long-term perception battle. Android devices are better, but we need to let the market do its work. Over time, Apple’s upward trend will reverse; it’s inevitable. We can’t let setbacks or bad years dismay us. That’s how we lose the perception fight. If we think Apple can’t be beaten, then it has already won. This is damaging. We need to approach treat it as it is: a paper tiger.

Wars aren’t won by crying over every lost battle. The Android vs Apple fight is for the long haul. Instead of focusing on the fights that we don’t win, focus on the war, which will be won. The good news is the trend is just starting to reverse, but perception is ever powerful.

So, if you’re actually thinking of getting an iPhone, you need to ask yourself, how much does brand image factor into your temptation? Don’t let marketing sway you, overcome perception and think independently.

Apple fixes iOS screen bypass bug

Apple has fixed the iOS 9 screen bypass bug which allowed users to use Siri to launch the Twitter app which in turn bypassed the lock screen. Interestingly, the Cupertino based company hasn’t released an update for the operating system, but updated its servers which now require Siri to ask for passcode ‘when applicable’ while launching the Twitter app.

As Siri queries the Apple server when a user asks a question, so all Apple had to do was to fix the instruction set coming from its server to release an update for the issue.

With the bug, users could theoretically bypass the lock screen password and access things like the Photos and contacts apps. At the time, we recommended that users disable Siri access on the lock screen to avoid a security breach.

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Apple’s server update also fixes another minor issue. With iOS 9.3, Apple has released a new feature called ‘Night-Shift’ . Users could activate the feature via Siri even when the phone was in low-power mode with Siri promoting the user about disabling low-power mode. Now, it prompts the user.

Overall, 2016 has been a little troublesome for Apple in terms of iOS updates. It is not only battling the FBI with regard to encryption on iOS, but its OS had a problem called Error 53 which was bricking phones in working condition. Even when Apple pushed out iOS 9.3 to users a couple of weeks ago, the software update bricked a number of older iOS devices like the iPad 2 which didn’t come with the Touch ID scanner.

All this is happening as Apple prepares to launch the iPhone SE and the iPad Pro 9.7 in global markets like India later this week.

 

source- india today